Pitch an editor, not a blogger: why the inbox changes everything
The same pitch that delights a solo blogger gets deleted by a commissioning editor. Knowing whose inbox you're in is half the job.
Read article →Insights
Guides & field notes
Field notes on editorial outreach, story angles and the slow craft of earning a link worth keeping.
Finding the story angle behind the link
A topic is what your piece is about. An angle is the reason an editor runs it this week. Editors only buy the second one.
Read article →Contextual links that survive the next update
Some links quietly stop counting after an update. The ones that endure share a handful of traits you can engineer for on purpose.
Read article →What makes editors say no — straight from the desk
Six years of rejecting pitches taught me the patterns. Most rejections aren't about the idea — they're about the things around it.
Read article →Earning coverage without a digital PR budget
You don't need a survey budget or an agency retainer to earn editorial links. You need one good idea and the discipline to pitch it well.
Read article →Anchor text for editorial links: let the sentence decide
On editorial placements, the editor often controls the anchor — and that's a feature, not a bug. How we think about anchors when the writing comes first.
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