What we do
Three things, done with care
Story-led pitching
We don't ask editors for a favour — we hand them a piece their readers want. Every placement begins as an angle the publication would have commissioned anyway.
Editorial writing
Drafts written to a publication's voice and standard, sourced and edited until they clear the desk on merit. The link is incidental to a genuinely good read.
Relationship building
We work a short list of editors we actually know, return to them with ideas worth their time, and protect those relationships harder than any single campaign.
How a placement happens
From angle to byline
Read the room
We study the publication, its recent coverage and what its editor keeps saying yes to before a single word is written.
Find the through line
We surface the angle that connects your expertise to a story the readers already care about — the reason the piece deserves to exist.
Write it properly
A full draft, sourced and edited to house style, that an editor can publish with light touches rather than a rewrite.
Place and report
We pitch, handle revisions and send you the live URL with the context it sits in — no inflated dashboards, just the work.
From the studio
Recent field notes
Pitch an editor, not a blogger
Why the inbox you're writing to changes every word of the pitch.
Read →Finding the story angle behind the link
The difference between a topic and an angle, and why editors only buy one of them.
Read →Contextual links that survive the update
What makes a link defensible years after it goes live.
Read →Have something worth saying?
Tell us your topic and where you'd love it to land. If we can pitch it honestly, we will — and if we can't, we'll say so.
Talk to Throughline →